Women should.

I wish more guys understood the difference between "I'm attracted to women who X" and "women should X."


I also wish guys who were attracted to women without makeup or in practical clothes didn't act like they were doing the ladies a huge favor by having those preferences. It's less work for us, but it's still a preference of yours--a guy telling me "women look great in jeans!" is still imposing his tastes. And hey, nothing wrong with liking jeans, nothing wrong with telling a woman in jeans she looks good, but it's not some great pro-woman kindness.

A guy who likes a woman in jeans is exactly the same thing as a guy who likes a woman in high heels. It's morally neutral; they're each just a guy who likes a thing. Neither is an evil oppressor unless he gets into the "women should wear jeans!" thing, but neither is a Good Samaritan lifting the weight of fashion off our shoulders, either.